LUISA MARTINEZ: PR professional with nearly a decade of experience in marketing and communications services. PHOTO COURTESY OF SONSHINE COMMUNICATIONS

Miami – Luisa Martinez has been appointed by Sonshine Communications President and CEO Bernadette Morris to the position of associate vice president and communications director at the agency.

Martinez will manage the public and media relations division and provide leadership and guidance on the team’s projects and assignments.

“Luisa is an exceptionally gifted and talented writer, publicist and administrator,” said Morris.

“We are so blessed to have her on the team, and her creativity and commitment prove that she is poised to lead this division of the agency with the branded quality, substance and style that reflects the company.”

Martinez earned her Master of Science in Mass Communications from Florida International University and her Bachelor of Science in Communications from Universidad APEC (UNAPEC) in Santo Domingo, Dominican Republic, her native home.

She is a seasoned PR professional, with nearly a decade of experience in marketing and communications services, and proficient in creative messaging and development and execution of social media messages and client features.

In her new role at the firm, Martinez will manage and oversee client accounts, serve as a client liaison, develop social media content messages, manage social media accounts, draft and distribute press releases for clients, assist with creative campaigns, and manage Hispanic relations. She is a true social media superstar who is very skilled in all aspects of communications.

“I am thrilled to be promoted and recognized for my contributions at Sonshine Communications,” said Martinez.

“I look forward to continuing to grow in my role at Sonshine and will strive to make the difference of a lifetime for our valued and dedicated clients.”

One of Florida’s leading public relations, marketing and advertising agencies, Sonshine Communications is a federal and state certified Minority Business Enterprise that specializes in cause-related services in the areas of public relations, marketing and advertising. Sonshine works with a diverse array of government agencies, corporations, non-profits, and businesses in numerous industries throughout the country.

A minority owned and operated private corporation, Sonshine provides an array of services in the realm of public relations, marketing, advertising, digital development, and multimedia/graphic design.

Since its inception, Sonshine has worked with hundreds of corporations, federal agencies, non-profit and social service organizations and churches and ministries.

The firm’s mission is to provide a comprehensive delivery system of quality, substance, creativity and style. Incorporated in 1993, Sonshine provides a comprehensive menu of services including public and media relations, marketing and advertising, reputation management and crisis communications, public information and issues management, strategic planning, technology marketing and special events.

With an in-house team of creative employees, the firm specializes in cause related campaigns and offers public outreach program support, as well as strategic and integrated marketing services to its clients.

Visit Sonshine.com.