FORT LAUDERDALE, Fla. (Black PR Wire) – The Islands of The Bahamas recently partnered with the Wiggins Agency in South Florida to host a live remote broadcast from Freeport, Grand Bahama with Hot 105 FM radio’s on-air personality, James T.
The remote promoted summertime fun in Freeport including the annual Bahamas Junkanoo Summer Festival.
The broadcast back to South Florida radio listeners took place Saturday from the Pavilion of Freeport’s Grand Lucayan Resort Lighthouse Point. The on-air guests included a cross section of Grand Bahama Island tourism stakeholders who shared with listeners in Florida about the adventure a visit to Grand Bahama offers.
The promotion included a Come-Along component, and weeks before the event, South Florida listeners to the James T show were invited to call in for a chance to win a trip as well as to get information to travel along with the team to Grand Bahama to enjoy the Island and the Junkanoo cultural event. Two winners and their guest traveled to Freeport with the live remote team.
“When Don Wiggins, a long-time friend of The Bahamas, approached us with the opportunity to partner on this exciting promotion, we immediately recognized the value of the exposure that the participating radio station, Hot 105 would bring to a destination like Freeport, Grand Bahama,” said Betty Bethel, director of Sales, Bahamas Tourist Office (BTO) Florida.
James T, a top on-air personality in the U.S., has a longstanding relationship with The Bahamas having formerly managed concert and night club promotions on the Island. During the live remote he shared some of his Bahamas experiences as he interviewed guests and invited Floridians to take advantage of the close proximity of The Island and the ease of getting there by air, fast ferry or cruise.
Guests on the broadcast included The Bahamas Ministry of Tourism Grand Bahama, on-island host of the event, represented by Sanique Culmer. Also extending a welcome was Carmel Churchill of the Grand Bahama Island Tourism Board. Woodrow Wilson and Debbie Butterfield represented Bahamasair, the national flag carrier of The Bahamas and another partner in the promotion, which recently increased its air loads to Grand Bahama including jet service from Fort Lauderdale and Miami.
Other on-air guests for the remote included Keith Cooper, West End Ecology Tours (Stingray Experiences); Linda Osborne, general manager, Underwater Explorers Society (UNEXSO), Dolphin Experiences and Erika Gates of Grand Bahama Island Nature Tours.
The live broadcast to South Florida between 10 a.m. and 2 p.m. on Saturday was also streamed live across the U.S. and promoted via the social media channels of Hot 105 Radio and the Wiggins Agency, whose team included a cadre of social media and digital specialists.
To ensure that the group was immediately immersed in the flavor of the island, the team arrived on Grand Bahama a day before the event and was immediately whisked to Sands Brewery to learn about its products, followed by a Bahamian lunch at Pier One Restaurant at the Freeport Harbour and then a tour of UNEXSO’s Dolphin Sanctuary.
The group were given the opportunity to experience the Annual Bahamas Junkanoo Summer Festival, Freeport, on Saturday evening to enjoy the performances of some six competing groups. The team also sampled Bahamian eats including conch salad, conch fritters, a Bahamian signature meal of peas n rice, macaroni and cheese, plantain, potato salad, fish, shrimp or cracked conch. Local drinks were available.
The festival ended with the stylings of the Royal Bahamas Police Force Pop Band followed by Bahamian Global entertainment artist D-Mac.
For other information on The Bahamas visit bahamas.com.
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