THE ART OF HIP HOP: Michael Benabib, Rakim & His Benzeeto, 1988, from collection of the Smithsonian National Museum of African American History and Culture coming to Miami’s Wynwood Arts District March 22. PHOTO COURTESY OF THE ART OF HIP HOP

Miami – When Bill Adler was director of publicity at Def Jam Recordings during the 1980s, he began working with a number of talented photographers who were documenting hiphop in all its forms.

“Something about the culture’s astonishing vitality and visual appeal began catching the eyes of these photographers in the ’70s, even before anybody began making rap records,” he said. “And the quality of those images ultimately played a huge role in the promotion of hip-hop globally.”

In 2003, Bill doubled down on his longstanding appreciation of that work by establishing the Eyejammie Fine Arts Gallery devoted to hip-hop photography. In 2015, after the gallery’s closing, The Smithsonian Institution’s National Museum of African American History and Culture acquired 400 Eyejammie photo prints by 59 different photographers.

Beginning March 22, The Art of Hip Hop in Miami’s Wynwood Arts District will bring a selection of these photographs back to light.

“We need to teach the next generation about history in a way they want to learn it – in an environment that authentically conveys important cultural information that also looks cool on their TikTok page,” said Allison Freidin, co-founder of The Art of Hip Hop.

Immersive elements to the show include rare ephemera such as a white 1986 Mercedes, reminiscent of rapper Rakim’s iconic “Benzeeto” that he posed with in 1988 during a photoshoot with Michael Benabib in the heart of New York City’s Bleeker Street.

With the exception of the work of Janette Beckman, The Art of Hip Hop’s lead curator Alan Ket selected images from photographers whose works have never been exhibited in Miami or the exhibition’s other pop ups in Austin, TX and Seoul, Korea.

Iconic images will include vintage portraits of hip-hop immortals suxh as Sylvia Robinson, Run-DMC, Flavor Flav, Bun B, Cypress Hill, Eazy E, Dondi White, Slick Rick, T.I., Pitbull, Biggie Smalls, Snoop Dogg, and David Banner, as well some of the reggae greats whose work preceded and was influential to hip-hoppers, starting with Lee “Scratch” Perry.

The celebrated photographers who created the portraits include Harry Allen, Michael Benabib, Adrian Boot, Julia Beverly, Brian Cross, Al Pereira, Sebastian Piras, Ricky Powell, Peter Rickards, Jack Thompson, Val Wilmer, and Beckman.

The exhibition is exclusively made possible through Monster Energy’s commitment to further music, art, and culture. The 1986 Koenig Widebody Mercedes 560 sec is on loan courtesy of The Bunker, Miami’s only Hurricane-proof automotive storage facility.