Mergers and consolidations among media rivals are everyday events. But, today, as informational boundaries blur, media enterprises are becoming more creatively expansive, looking beyond their own industries.
To broaden the reach of their advertisers and to strengthen their markets, the South Florida Times and 103.5 The Beat have created a partnership, melding the advantages of print and radio media.
103.5 The Beat, an Urban Adult Contemporary radio station in South Florida, is home to the nationally syndicated Steve Harvey Morning Show. The South Florida Times is a weekly newspaper serving the African-American and Caribbean communities.
The South Florida Times and 103.5 The Beat will collaborate to cover community events and participate in outreach efforts. They will also explore other business ventures.
Detroit native Don Wiggins, the new general sales manager for the radio station, is enthusiastic about the unique endeavor.
“I think it’s time we start working together,’’ Wiggins said. “The South Florida Times is one of the leading newspapers servicing the African-American and Caribbean communities, and we here at The Beat are excited to be a part of that team.’’
Robert Beatty, publisher of the South Florida Times, voiced enthusiasm for the inherent potential of the alliance.
“It’s a phenomenal relationship,’’ Beatty said. “The Beat shares with the South Florida Times the notion of elevating the dialogue. You can see that by their quality personalities, quality discussions and quality programming.’’
Among the objectives of the partnership is the integration of print and radio dialogue within the African-American and Caribbean communities, providing a more seamless platform for issues not addressed by other local media.
MissBanfield@Gmail.com
Photo by Elgin Jones/SFT Staff. Donald Wiggins, left, and Robert G. Beatty, Esq., right.
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