MIAMI LAKES — The Florida affiliate of the Women’s Breast Health Initiative (WBHI) in Miami Lakes is unveiling a groundbreaking new awareness campaign in the fight against both Breast Cancer & Heart Disease.
The initiative, called One in Three – One in Eight, will be introduced during WBHI’s annual Open The Door Reception & Auction on Friday, May 10, 6:30 – 9:30 p.m at the Turnberry Isle Miami Hotel & Resort, 19999 W. Country Club Dr., in Aventura. Events tickets are $100; for tickets visit flbreasthealth.com or call 866-315-7711.
The new campaign shares the daunting statistics about breast cancer and heart disease through a bold graphic featuring eight women of various backgrounds and professions. The third woman in the graphic is highlighted in red to symbolize her death from heart disease, and the eighth woman is high lighted in pink to symbolize her breast cancer diagnosis.
WBHI CEO/Founder Andrea Ivory, a breast cancer survivor, says it makes sense to combine awareness efforts for both breast cancer and heart disease, the number one killer of women.
“The reality is one in three women will die from heart disease. One in eight will be diagnosed with breast cancer. These two diseases combined are taking countless women each year. As a result, we must be even more vigilant in our efforts,” Ivory said.
After being diagnosed with and treated for breast cancer, Ivory devoted her life to educating underserved women about early breast cancer detection while providing them with screenings and/or treatments to beat the disease. She understood that early detection saved her life and while undergoing treatment worried about all the women who are at risk or who have succumbed to the disease. It was that compassion and concern that led her to establish the Florida Affiliate of WBHI in 2005.
Women’s Breast Health Initiative, Florida Affiliate (WBHI) is a non-profit 501(c)(3), grassroots, voluntary organization dedicated to educating women about the importance of breast and heart health by providing them with the resources to beat the disease through mammograms, education, screenings, and nutrition. “Don’t Be the One. Help Us Save the One. That’s in essence our message,” says Ivory. “In our new campaign, we want to drive home that message in a very visible way. We can fight both breast and heart disease. Early detection and a healthy lifestyle is the key to saving lives.”
WBHI volunteers go door to door targeting underserved women in an effort to fight breast cancer and heart disease one household at a time. Since its inception in 2005 dedicated volunteers have knocked on more than 55 thousand doors.
The WBHI Initiative will honor Miami Commissioner Francis Suarez, Alpha Kappa Alpha Sorority, Pi Delta Omega Chapter and the Health Foundation of South Florida for their commitment to underserved women in the community.
There will also be a live auction featuring a Miami Heat Experience and a Turnberry Isle Miami Extravaganza which includes a gift certificate to world renowned Chef Michael Mina’s Bourbon Street Restaurant.
*Picture above is WBHI CEO/Founder Andrea Ivory.
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